AuthorAndrew Petzer

As a digital enthusiast with over 17 years of experience in various areas of the digital landscape, including Digital Marketing, Search Engine Optimisation (SEO), and Web Development with the Real Estate Industry. I've come to realise that my knowledge and experience can benefit a wider audience. As such, I've decided to embark on a new adventure as a blogger, sharing my insights, expertise, and industry trends with others who are interested in the digital world.

Long Tail Real Estate Keywords for SEO Success in South Africa

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Long Tail Real Estate Keywords for SEO Success in South Africa

When South Africans search for property online, they hardly ever type a single word like “property”. Instead, they use detailed search phrases such as “3-bedroom townhouse for sale in Sandton with garden” or “affordable student accommodation near UCT.” These longer search terms are what we call long tail keywords, and they’re incredibly powerful in the South African real estate market. Whether...

Discover Your Device’s True Dimensions: MyViewport.co.za – The Essential Tool Every Web Developer Needs

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MyViewport.co.za

In today’s multi-device digital landscape, understanding your viewport dimensions has never been more critical. Whether you’re a seasoned web developer, UX designer, or someone just starting their journey in responsive web design, MyViewport.co.za is the free, powerful tool that takes the guesswork out of device specifications. What Makes MyViewport.co.za Special? MyViewport...

How to Get More Conversions with Landing Pages

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How to Get More Conversions with Landing Pages

Understanding the Power of Landing Pages What is a Landing Page? A landing page is like your website’s secret weapon. Unlike your homepage, which welcomes every visitor, a landing page is a hyper-focused destination designed to get visitors to take a specific action – buy, subscribe, sign up, download, or even just click through. Think of it as a digital salesperson, perfectly tailored for...

What is Long Tail SEO in South African Real Estate?

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What is Long Tail SEO in South African Real Estate?

Ranking on Google in 2025 is like trying to get noticed at a packed party. Everyone’s talking, everyone’s shouting, and only those with the most specific conversations get the spotlight. That’s where Long Tail SEO comes in – especially in a diverse and competitive market like South African real estate. Long Tail SEO refers to using highly specific keyword phrases that visitors are more...

A Beginner’s Guide to Understanding HTML in 2025

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A Beginner’s Guide to Understanding HTML in 2025

HTML is the foundation of every website you visit. Even with modern frameworks and technologies blossoming daily, HTML remains the kingpin of the web. In 2025, as digital experiences grow richer and more complex, mastering HTML is more essential than ever. Think of HTML as the skeleton that gives your web content its structure – without it, there’s no page to style or interact with...

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